THE POWER OF FURNISHING
Furnishing a property can transform the selling process, making a significant impact on potential buyers.
Here’s how:
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Clarifies Room Functions:
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Furnished spaces help buyers understand how each area of the home can be used. This clarity is crucial as many buyers find it challenging to envision the purpose of empty rooms.
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Maximizes Perceived Space:
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Well-placed furniture can make a room look larger and more open. It showcases the potential of the space, making it appear more functional and spacious.
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Builds Emotional Connections:
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A thoughtfully furnished home feels warm and inviting, allowing buyers to imagine themselves living there. This emotional appeal can be a deciding factor in the purchasing process.
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Enhances Property Appeal:
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A staged home looks more attractive and polished, elevating its market position. It helps the property stand out among other listings, giving it a competitive edge.
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Accelerates Sales:
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Homes that are furnished tend to sell faster. Buyers can see the full potential of the property, making them more likely to make an offer quickly.
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Furnishing isn’t just about filling a space with furniture; it’s a strategic approach to showcase the property’s best features, enhance its appeal, and ultimately drive sales.
A brand-new or fully renovated property only becomes truly appealing to potential buyers when the interior spaces are fully furnished and exude a cozy, homely atmosphere. The right selection of furniture and decorations not only enhances the functionality of the rooms and improves the sense of space, but also brings life into the home, making it easier for prospective buyers to connect with it.
Furnished homes highlight the potential of the space, giving a tangible sense of the size of the rooms and helping buyers imagine what life, functionality, and movement would be like in their new home.
Furnishing provides ideas, reassures, and sparks desire.
It offers practical ideas for arranging furniture, reassures buyers that their own belongings will fit, and generates a desire to move into the new home.
A well-furnished and decorated property can command a higher selling price. The aim of furnishing during the staging process is not to sell the furniture to the buyer, but to increase the property’s value.
Many property owners attempt to sell their homes empty, missing the opportunity to achieve a higher selling price and saving time in the process.
There are several reasons why renovated or new properties are often marketed empty. Real estate investors often lack the necessary experience and knowledge in decorating, styles, and atmospheres, leading to uncertainty in choosing furniture and decorations. Additionally, many become exhausted by the renovation process or simply cannot afford the cost of furnishing and decorating. However, it’s important to recognize that furnished properties are much more attractive to buyers and can achieve a higher selling price.
Conversely, empty spaces significantly hinder buyers from envisioning how they would use the rooms, which room would be best suited for what purpose, or whether their bed, books, and plants would fit.
The advantage of furnished and decorated homes lies not only in their increased appeal to buyers but also in demonstrating the functionality and size of the rooms. It’s easier to imagine utilizing the living space in a well-furnished home, which creates a much more inviting and homely impression compared to empty spaces.
Therefore, we are not selling the furniture and decorations, but the property itself. However, presenting it furnished allows us to achieve the highest price and quickest sale. Thus, when selecting furniture and decorations, the primary focus should always be on the property's sales potential.
Furniture and decorations are tools for optimal presentation, not the items being sold. It is a proven fact that 70-80% of buyers prefer to purchase properties that come with full or partial furnishings.
Buyers dislike the hassle associated with interior design, including the headaches of sourcing, transporting, assembling, and arranging furniture. By furnishing the property, we solve another problem for them, offering not just a house or apartment, but a move-in-ready dream home.
Furniture rental offers sellers the opportunity to present their homes fully furnished without worrying about what happens to the furniture after the sale.
For more tips and advice on this topic, feel free to contact us!